Growth, in partnership.
A fractional growth practice for small UK businesses, on one monthly retainer.
Cassidy & Clarity is a two-person firm built around one thing: helping small UK businesses become more profitable. Every month, we work with you on whatever's going to grow your business next — proactively, flexibly, and with a real understanding of how your numbers and your visibility actually shape what happens.
The problem we exist to solve.
Most small business owners we meet are trying to grow with two halves of the picture missing.
The numbers — what's profitable, what's costing them money, where the cashflow is tight, which clients are worth more time — sit in books that nobody really looks at. The way they show up to new customers — Google, the website, the way the business gets found — is either being ignored or handled by an agency that sends reports nobody reads.
Both of those things have to be working, together, for a business to grow. That's the gap we exist to close.
You probably didn't start your business to manage either of these. Most people don't. But they're the two threads that, when they're being pulled in the same direction, actually make a business stronger.
One practice. One goal. The work flexes to whatever helps your business grow.
We don't sell bookkeeping. We don't sell marketing. We sell a partnership — a monthly retainer where two founders work on your business with you, on whatever's going to move the needle next.
What that means in practice is: every month, you've got a small, senior team genuinely focused on growth. The numbers underneath your business get looked after properly — that's the foundation. The way you show up online gets looked after properly — that's the second foundation. But the real work, the bit that actually grows the business, sits on top of those foundations and flexes month to month.
Some months it's deeper financial analysis because margins are tightening. Some months it's content because the marketing pipeline needs strengthening. Some months it's website work because conversion is the bottleneck. Some months it's all three. The point of the partnership is that we work out what your business actually needs next — together, every month — rather than handing you a list of services and ticking them off.
What's a "fractional growth practice"?
It's a small, senior team — in our case, two founders — working with your business on a monthly retainer, doing whatever helps it grow next. Not a fixed list of services. Not a bookkeeper and a marketer in different rooms. One connected piece of work, pointed at growth, run by people who genuinely know your business.
The "fractional" bit means you're getting senior partnership at a fraction of what hiring those roles in-house would cost. The "growth practice" bit means everything we do is shaped by one question: what's actually going to make this business stronger next?
Monthly. Proactive. Pointed at one thing: helping you grow.
You'll work with both of us directly. Ivelina Nikolova and Darren Lock are the two people running the practice — no account managers, no juniors, no separation between the people who do the work and the people you talk to. We both know your business. We're both working toward the same outcome.
Every month, the practice runs on a consistent rhythm. The financial and visibility foundations stay solid. The work on top of those flexes to what your business actually needs. We're in proactive contact when something needs your attention — a margin slipping, an opportunity worth chasing, a service line that's quietly outperforming — and we leave you alone when everything's running well.
This is what a real growth partnership looks like at fractional cost. Calm, steady, ongoing — and always pointed forward.
One retainer, shaped to your business. From £295/month.
We don't have packages. We have one type of engagement — a monthly retainer where both of us work with you on whatever moves your business forward next — and we shape it to what your business actually needs.
Retainers start from £295/month + VAT. No setup fees, no long contracts. The shape of the work, and the right level of investment, is something we work out together — not something you pick from a menu.
Co-founders
Two founders, one practice, built around growing service businesses.
Ivelina Nikolova and Darren Lock started Cassidy & Clarity because they kept meeting the same kind of business owner: someone running a real, growing small business who was tired of having the most important parts of their back office handled by firms that weren't actually focused on helping them grow.
Between them, they've spent over two decades working with small UK businesses on the things that decide whether they grow or stay stuck. Cassidy & Clarity is what happens when you put that experience into one practice, with one shared goal, run by two founders who actually pick up the phone.
Ready to grow your business in partnership?
Two ways to start.
Book a chat — a free, no-obligation conversation about your business, where it is, and where you want it to be. We'll work out whether we're the right fit and what the partnership could look like for you.
Book a Health Check — £495 + VAT for a combined review of your finances and your online visibility, delivered by both of us. A complete report and walk-through call, with the full £495 credited against your first three months of retainer if you go on to work with us.